Nuren Group Management Team

Nuren Group to revolutionise online marketplace

A-      A+

KUALA LUMPUR — Nuren Group, a Malaysian-based company that runs community and e-Commerce sites for women, is targeting 20% growth on a monthly basis and aims to increase the number of vendors both offline and online website this year.

Chief executive officer (CEO) Petrina Goh said the plan is to expand its vendor base for the Wedding.com.my and Motherhood.com.my portals. This is on top of plans to boost its ties with the local Malay community (Nuren also operates Nuren.sg in Singapore) via stronger relationships with vendors and customers.

“Our goal is to grow stock keeping units and brand ranges within motherhood.com.my to cater to our community base of mothers.

“This year will be an exciting year ahead with the launch of our first flagship online-to-offline wedding showroom in Jaya One,” she told Malay Mail in an exclusive interview recently.

In March, TechCrunch reported that Nuren Group raised US$2 million (RM8.3 million) in a Series A round of funding by Gobi Partners.

The funds raised was used for hiring, and also to add more services and e-Commerce features to Wedding.com.my, Nuren.sg and a newly-launched parenting marketplace — Motherhood.com.my.

Combined with its seed round, Nuren’s Series A brings its total raised to US$2.25 million. The company was founded in 2013 by Goh, chief technology officer Kelvin Leow, chief operating officer Stacey Lee and chief strategy officer Alice Ong.

The company’s services are currently available in Singapore and Malaysia only but the group plans to launch in more Southeast Asian countries over the next two to three years.

Goh said the group has also ventured into the motherhood space with the introduction of the Motherhood.com.my marketplace.

“Our focus is to push for more campaigns and to grow our user base in the bridal and motherhood space. This will generate more e-Commerce transactions and wedding planning sales,” she said, adding that more than half of Nuren’s funds will be allocated to online and offline marketing campaigns.

“This also includes various loyalty programmes to engage and build loyalty with both customers and vendors,” the CEO said.

This year, the group has reached 2,000 vendors on Wedding.com.my and Motherhood.com.my and a total of 350,000 customers.

By end of this year, the group is targeting to pass the one-million user mark across all of its portals.

“Our platform allows couples to discover ideas, find vendors and shop online and we are the first in Southeast Asia to provide simultaneous content, community and commerce capabilities that enable vendors to showcase their portfolios and sell their packages online.

“We have also invested in building a strong wedding consulting team that has done very well in generating leads and converting them into wedding service-based sales,” she said Goh.

Wedding.com.my is currently the number one wedding platform in Malaysia, while Nuren.sg is in the top three in Singapore.

The group has launched Motherhood.com.my back in May to extend its customer lifetime value into the post-wedding stage.

“Motherhood.com.my is an integrated motherhood e-Commerce marketplace which covers everything on maternity, baby and children products.

“In the next two years, we intend to establish our presence across five countries, reaching up to one million couples as well as becoming Southeast Asia’s leading female marketplace,” Goh said.

She said the group’s business model is to monetise from subscription sales, vendor and brand advertising sales and e-Commerce transactions.

“We established strong partnerships with industry players like wedding associations and wedding academies to reach out to our brides. This is on top of strategic collaborations with bridal fair organisers and wedding magazine publishers.

“With 360 partnerships, we make sure that we reach out to brides-to-be from all touch points in order to reach out to them as early as as possible during the nuptial planning process,” Goh said.

This has proved to be a breath of fresh air in the still largely conventional Southeast Asian wedding market, that is seen as lacking in price transparency and scant on reliable online information.

“People are largely still relying on word of mouth to find ideas and vendors they need. Most brides end up facing these common problems — choose a wrong vendor or pay too much for a service,” she said.

In the next three years, Goh expects Nuren to transform the traditional wedding industry into a transparent and connected network that will bring the bridal community and wedding professionals together.

“We will be the wedding hub that inspires eight out of 10 brides across Southeast Asia,” she said.